Sea Side Scrap Book » Facing Crisis With A Positive Outlook

Facing Crisis With A Positive Outlook

What we should be doing when the economy is down.

When the financial market is unstable worldwide, the first reaction of most people is to hold on to what they have and also cut costs. They also presume that practically everyone is doing the same thing, as that is the impression that newspapers create.

However, each and every person ISN\’T doing so. There are sections of the society which prosper, come what may. Those, who feel surprised about this odd equation, can find the clue for it in a most obvious place where they might have missed it. It might be worthwhile to analyse it together.

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When a current is going downward, whatever the reason be, the way to survive is by rowing against the current. If we let ourselves to be swept away by the current, we may sink deep down and survival might become difficult.

The fact is that when we know our strength and can hold sway over ourselves, we can rise above the mundane and not worry about what is going on all around. Let us visualise it properly.

\’Go-getters\’ or \’Go-contributors\’

Consider a situation where we want much more – fatter profit, a salary boost, lengthier holidays, better freedom, and better prospects.

When we have a desire for an object, our first tendency is to straightaway go and have it. That just makes us \’Go-getters\’. And a \’go-getter\’ is surely a self-motivated person, an activist and a natural leader. Such a vision is a proven way to succeed in life as we have heard. Still, there is some sort of a snag. When this plan is brought into play, the results are somewhat surprising though in a way it is foreseeable as well.

The gist of the matter is that after \’getting\’ and \’possessing\’ it we tend to \’get rid of\’ it. We might actually jettison it or might become apathetic to the whole idea.

And when we are tired of one thing we concentrate on getting something new. And these fresh cravings never end. The more we go in search of newer things, the wider the chain of desire that makes us continuously yearn for things. It simply becomes an addiction!

But what if we turned our \’getting\’ into giving?

Most of you are aware that the act of providing gives a sense of fulfillment. This ensues from gratefulness and not from panic or avarice. A person can go on providing more and receive more and know full satisfaction in the voyage of life.

Our generous and giving attitude creates generous and giving customers and team members while our price consciousness and \’getting attitude\’ attracts precisely those types of customers and team members. And they\’re the very ones we don\’t want!

Creative capitalism

Most enterprises are conscious of this now. Companies have now started providing for others in myriad ways. A complete change has come over as companies understand how the idea of giving is crucial to their business. In an article in TIME Magazine in July 2008, it was Bill Gates who coined the word \’Creative Capitalism.\’

He opined that the idea of providing for others could become a crucial factor in encouraging people to buy one product rather than another.

The essence of what he says is that when a business has ties with the idea of giving in one way or other, it is bound to be more tempting to others. It stands out above thousand businesses the attributes of which are similar.

Creative Capitalism is concerned about reaching higher than what we might reconcile for to arrive at where we hoped to arrive. When we can make the most of our design and inspiration in a way that assists and fosters the larger community of nations and continents, we are preventing the wastage of supplies, endeavours and capacities to succeed. Then we are crafting the most authentic success for ourselves and for the financial stability of the countries across the world.

The appeal of effective giving

CSR or Corporate Social Responsibility is the word used for delineating the process of business establishments giving back to the community. It is becoming an obligation on the part of enterprises to do so. But when they donate as a duty or just for creating a good impression, it would soon become easy to make out. However, it works as an interim ploy for survival.

Individuals and enterprises that \’contribute\’, appeal to everyone. Their fervour and conviction about what they do are acknowledged by the people with whom they build up relationships. This acknowledgement is in addition to the official public relations campaign of the establishment.

What is likely to be the upshot if some of the capital meant for marketing is apportioned for contributions?

Giving creates something bigger than who we are. Giving creates inspiration. Inspiration can only be created when it resonates with the people whom we want to inspire. And we get inspired when we are involved in the experience. It is not just about hearing the nice stories of others. It\’s actually participating in those stories. After all, we all want to feel good in life by making a contribution-to our family and friends, to our company and to our community.

Transaction-based giving makes it happen automatically

A far better atmosphere for donating has become possible because of an idea (or we can call it a \’phenomenon\’) by the name Buy1GIVE1 (Buy One Give One). Buy1GIVE1 is the abode of transaction-based giving. Transaction-based giving overhauls everything. Let us put to use our resourcefulness and decide why.

How wonderful is the situation where every time someone buys an ice cream, a child somewhere in an underprivileged country gets a cup of milk?

Equally exemplary would be the situation where whenever someone subscribes to a magazine, a tree would instantly get planted in a barren patch in another continent? Or, if every time one eats a hamburger another would instantly get at least a handful of rice?

Consider the scenario of someone attending a coaching session. It would be commendable if someone who needs similar coaching would get it as a direct consequence (and just at the cost of not more than 60 cents for the day\’s coaching).

Or if a conference sponsors has arranged a speaker, part of whose income goes to help kids who has speech impediments due to deformities, wouldn\’t that be a matter to feel satisfied? Just by attending the conference and paying for it, you are becoming part of a noble cause.

Imagine the perfect scenario where transaction-based giving can be applied in one\’s own special manner to correspond with the available products and services to include every member of the group and customers. It is possible.

The economy where all benefits

Business ventures, on a global basis, have already internalized the efficacy of this transaction-based giving. A case in point is TESCO, one of the foremost supermarket chains of UK. The company\’s programme ensures that a Kenyan child gets a school uniform when someone buys a pair of school trousers from them.

The Mineral Water Company known as Volvic is one that has followed swiftly in this transaction-based giving program. They connect their water selling to well digging in Africa and call it Buy1 GIVE 10, because when one litre of water is sold, the money that comes from it helps in making a 10 litres flow in the well that is being dug.

Small to medium sized companies are now starting to take leadership in expanding this global giving movement through Creative Capitalism. Buy1GIVE1 (www.b1g1.com), a Singapore-based Social Enterprise came up with a mechanism that has turned this transaction-based giving into something every one of us can be involved in.

Buy1GIVE1 is the heart of a most powerfully persuasive transaction-based giving globally, correlating business ventures of all sizes to any noble cause anywhere. It is weaving a universal society of business givers and for SME`s, Buy1GIVE1 links up businesses, their clients AND charity requirements in a most passionate and mutually satisfactory manner. The whole thing is completely automated.

You can enroll yourself as a citizen of this marvel of universal giving by simply getting a Buy1GIVE1 `VISA` directly from the Buy1GIVE1 site at www.b1g1.com. And if you are an entrepreneur, you can become a B1G1 Business through making an online application and choosing the requirement for which you would like to donate and your product or service through which you would prefer to do it to initiate the giving. Buy1GIVE1 forwards the whole of the donation to their international Worthy Cause Partners (with more than 528 projects to choose) making the giving entirely satisfactory.

Have you considered?

* Half the world-nearly three billion people-live on less than two dollars a day.

* Even when the new millennium dawned there were still almost a billion people who were illiterate.

* Poverty and malnutrition robs the lives of 20 children every minute, 30,000 every day, and 210,000 children every week, as per UNICEF records.

* A mere 12 percent of the world\’s population uses 85 percent of its water; and these 12 percent do not live in the Third World.

* About a billion people have no access to minimum health care facilities.

* Rainforests of about 63,000 sq. miles get destroyed every year.

Statistic From Global Issues

Buy1GIVE1 Businesses- take a look at these examples

* Buy1BUILD1 (www.sunsplashhomes.com, www.arkgroup.com.au)

* Education to education (www.kipmcgrath.com.au)

* Medical practice providing healthcare (www.primanora.com)

* Phone card to communication (www.ultimatecomms.com)

* Meditation to restoration (www.meditate.com.au)

* Shedding pounds to providing food for children (www.bodychain.com)

* Luminous blinds to luminous classrooms (www.blindscouture.com.au)

* Socks for feet to socks for social effect (www.socksforhappypeople.com)

* Coaching to train social entrepreneurs (www.b1g1forcoaches.com)

* And to get a complete picture, just go to www.b1g1.com.

Finding what we are looking for-Nature gives us the clue

So let\’s let us return to the starting point-turbulent economics and managing to get what we need. The needs are in fact not all that knotty. They are just a group of three words that begin with the letter S – strong bonds, solidarity and society.

When we can pool resources and not segregate and when we can divine a proper way to augment what everyone has got and not cut down from what each has got, we understand that there is a veritable cornucopia of sources to be had in the world. And when we bond, not just with our physical persona, but with our intrinsic selves, we discern something completely fascinating -that we\’re all ONE. Then we comprehend how uncomplicated it is to form a universal community from something as ordinary as giving.

And nature gives us a real clue to that.

In earth\’s natural workshop, beautiful butterflies fertilize flowers and help to produce gardens that continue generation after generation. It was there even before recorded history.

When a fiasco inundates the world, it should be leveraged to turn it into a benefit to return to normalcy. Now is the time to acknowledge what we have got and forge ahead to succeed.

And when a person chooses to donate now itself, in spite of the financial crisis, he will feel more contended. And with this contentment he will find a hope that is rekindled anew, which will ring a bell on how the ebb and flow of things can change. Today\’s charity might be that which will reverse the flow.

Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing. Get a totally unique version of this article from our article submission service