Sea Side Scrap Book » Is Retail Marketing A Genuine Benefit To The Customer?

Is Retail Marketing A Genuine Benefit To The Customer?

Retail marketing is one of the many tools used by large and small retailers alike to attract customers and encourage them to spend money in their stores and shops. The more customers spend the more rewards points they receive and the happier the store manager will be at the prospect of return customer visits.

From the customers point of view they see these offers as meaning they are getting something for nothing or twice as much for the price of one. They collect points until they have enough to redeem them for a gift they have seen in the gift catalogue that has been sent to them. Or they may prefer to save up their points until a special occasion and get money off their weekly shop or get luxury items for free.

Many of the larger nation wide retailers face stiff competition from rival retailers so they spend a fortune on loyalty and reward programs which allow the customer to build up points that can be used in payment for their shopping once they have saved enough. This usually involves the shopper in handing over their points card each time they shop. The cashier swipes the card and points are added according to the amount of money spent.

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The points reward catalogues which are sent to a customers home, shows all the gifts that can be purchased with points. The selection is quite diverse and often includes days out, entrance tickets for cinemas, air miles, hotel nights and a whole host of other items. Some of the gifts are redeemed for points only and others are a mixture of points and cash.

A reward program is another marketing tool, which is based on the same principle but is usually an addition to the points received for shopping. Customers are sent vouchers which allow them a set amount of money off when they buy a specific product and present the voucher at the till. Or if they purchase the named product they receive additional points.

Retailers use their marketing tools to promote certain products which may be new to the market place. It is also a useful way to increase sales turnover on products which may be popular, but for some reason have become slow moving and they need to move their stock.

All retailers large and small have cottoned on to the fact that buy one get one free offers attract customers. However, how free the second product actually is, can be questionable. Unless the customer intended to buy two of the product in the first place they are spending money on something they do not need. If the item cannot be kept and stored until needed it is a total waste of money.

Retail marketing practices seem to have crossed over into many areas of daily life and are not restricted to supermarkets or the smaller general retail shops. These practices are used in everything from food items to clothing and even to cars and furniture to holidays and credit cards usage. Whether they are worth it or not really depend on whether you would have purchased the product or service without the special offer.

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