Sea Side Scrap Book » Alternative Techniques For Using Social Bookmarking In Your Online Business

Alternative Techniques For Using Social Bookmarking In Your Online Business

For the past few years the rise of social bookmarking as a versatile tool for SEO and marketing has had a huge impact in IM. There seems to be no let-up with their reputation, especially for off-page SEO purposes. However, there are long-term strategic methods that can be used at the more heavy weight bookmarking sites. It generally is a matter of your particular business goals and perhaps what is attractive to you. If you haven’t been around IM much, then a bookmarking site is simply just a site where you can place bookmarks online. You can assign tags (keywords) to your bookmarks, and that actually has SEO benefits but a lot depends on the particular site.

A couple of years, or more, ago social bookmark sites were ranking very seriously in the Google results, and so many sites altered the link attribute from dofollow to nofollow – blame Google. Places like Technorati and Digg, plus a few others, were able to rule the first pages of SERPS in Google as a result of their high PR status. Naturally, I make supposition about any influence Google had with those modifying their links to nofollow. It does make for interesting speculation but not terribly important at this point.

Make no mistake about what is possible at high PR bookmarking web sites when you consider a different approach with them. Mass backlinking profiles at bookmark sites are legendary for being just about useless and even spammy. However, I am knowledgeable of people who do take a couple more minutes creating their profiles. They have discovered that the more ‘full bodied’ profiles do not get removed and have a longer shelf life. Plus, when you do this you are contributing something to the site, and you can keep high quality bookmark profiles for years.

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When you do build a useful profile with content material, then naturally you can produce an RSS feed from that. There is SEO value with a good RSS feed; not to mention RSS directory submissions you can do. Then what you will do is work in your links and other related content. Just make certain you provide excellent content in your feeds and avoid being spammy with the links in them.

What you have to do is maintain a sense of balance between promoting your money sites/offers and offering good quality content that your subscribers will appreciate. Another important aspect is to take time and build relationships at these bookmark sites. You can have a few minutes every day to spread your good will at these sites, and that won’t take very long plus it is a good investment decision.

There is flexibility inherent with dealing with bookmarking sites; so how well you make use of them is your business. The truth is a lot of IM marketers do not want to spend time with long-term strategic approaches. However, there really is strength in that strategy based on the feedback we hear from those who use it.

Contemplating seeking advice to construct a social media marketing strategy? Come and scope my main hangout.