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How Can You Increase Your Facebook Fans Through Special Offers And Giveaways

In our earlier issue, we explored the ways on how to get individuals to like your Facebook business page. In this issue, we will discuss how you can reap the benefits of promotions, contests, and giveaways to entice more individuals.

Utilizing a social media management site entirely for promotions, contests and giveaways is a good way to evaluate whether these said advertising tactics is working for your company. The site allows anyone to find out the amount of traffic that comes to their page.

The benefits of this are two-fold since making the advertisement exclusive will bring in a new set of fans which is always essential when trying to create online presence. Contests engage more people to your page.

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Now that you know this, let’s proceed to how you can implement Facebook marketing and start making traffic-pulling contests and promos.

The very first thing you’d want to do is to make sure the updates and contest mechanics are only accessible to your Facebook users. Be certain that you don’t promote it in your newsletters, social networks or even in the official website. You can however say that the contest is exclusive for Facebook users only. Also, it’s important that the mechanics are simple to implement. Complicated mechanics will discourage your fans to join.

Take note that offering contests, incentives and promos can be a bit costly as these require some Facebook applications and other programs for them to run smoothly. Wildfire, for example has a $5 setup fee and will charge $0.99 for every day that the campaign runs. In addition to that, Facebook has strict rules when it comes to running competitions inside their system. Generally, a lot of different contests are not even made possible. You are not allowed to have an official contest posted in your wall.

However, you may qualify for an exception. In order for a competition to be valid, the business must be able to pay for $10,000 worth of Facebook ads in a length of three months.

For businesses that are able to use prize draws, there are many of business app that help design these. Wildfire provides all the necessary tools to create photos, videos, and graphic entries to develop a contest campaign. On top of that, this application is easily customizable. You can change campaign mechanics, deadlines of contests, the number of votes allowed per person and the level of participation of your network. For easier navigation, you can place in a contest widget in your Fan page in order for participants to link straight to a micro site. There are also other contest builder tools like Vertigo and Strutta.

To be sure that the contest is prosperous, you should offer eye-catching incentives. As an example, Regus, a work place supplier ran a contest campaign and offered a fully furnished office for the photo entry that showed the messiest work area. See this as a model when coming up with your own contest. More exclusive prizes include dinner with celebrities or a chance to attend a star-studded party.

A profitable contest will generate a lot of leads for the company and will help them interact with their customers at a very personal level despite the online medium. Despite the expenses and additional work, projects such as these are well worth it if only for the brownie points you win with present and potential customers.

Be sure to read our next issue of Facebook for Business.We are going to cover a few tips for making money on Facebook.

Using Facebook for Business and benefiting from the ads are two best ways to profit from your business in Internet marketing. Know more about Facebook marketing here.