B1G1 (Buy One Give One) partners business enterprises with charitable cause right around the planet so that every business transaction makes a difference somehow, somewhere, every second, every day. And it does much more than that. It adds a potent marketing ‘engine’ building your own magnetism.
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The secret to get what you want is revealed. Simply by giving. The reasons are explained using the classic philosophical question: “Which comes first, the chicken or the egg?” The chicken and the egg, which forms the circle of life, serves as a profound analogy to giving and getting what we want: the circle of joy. The concept is explained in the clear and refreshing voice of Masami Sato, the author of ONE Book.
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